If data is the new oil, Google has some of the biggest refineries in the world. Raw data in, insights and analysis out, but what about privacy and confidentiality? Google information also powers advertising designed to target you as an individual. How? By using your personal data, preferences, and often many more of your intimate details. Trust is just one issue. Monopolistic practices, data snooping, and unauthorized data sharing are others. Is Google evil? Is it time to call in the Jedi Knights to save the world? Find out how far the tentacles of the Google Empire reach in this podcast and what you should be looking out for.